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Pamela Reif

Sporty. Casual. BLACK. Between writing her book, designing collections and holding meet & greets; @pamela_rf  maintains an effortless, active style. A fashionista who favours sneakers.

DESCRIBE YOUR STYLE IN 3 WORDS.
Sporty, casual & BLACK.

WHAT DO YOU LOVE THE MOST ABOUT YOUR WORK?
I love most about my work that it doesn’t feel like work!! At least most of the times. Fashion, healthy nutrition, sports, taking pictures and traveling have always been my hobbies and making this the focus of my job is simply amazing. And of course all the love that I get back from my followers! That’s pure happiness.

WHAT IS THE HIGHLIGHT OF YOUR CAREER THUS FAR?
Launching a book, designing own collections and working with big brands is of course a dream come true - but my personal highlights are Meet & Greets with my followers. Standing in front of crowds full of amazing young people is always overwhelming to me and I will probably never get used to this.

WHAT IS YOUR FAVOURITE MOMENT OF THE DAY?
Breakfast after gym!

WHAT IS YOUR FAVOURITE TRAVEL MEMORY?
It’s with my manager aka best friend Daniela. We were at Laguna Beach in California and suddenly the cloudy sky turned into the most beautiful sunset we have ever seen in our entire life. It got more beautiful every second and we just couldn’t believe that this is reality.

SHARE YOUR FAVOURITE QUOTE WITH US: When someone attacks me, I choose to love back.

WHAT ARE 3 THINGS YOU ALWAYS CARRY WITH YOU?
My phone, some money & lip balm.

WHAT IS A TIMELESS ITEM THAT YOU HAVE IN YOUR CLOSET?
A studded black biker jacket by Sandro. I’ve bought this certain one a couple of seasons ago, wear it at least once a week and it always looks brand new to me!

YOU LIVE IN KARLSRUHE/GERMANY. WHAT DO YOU LOVE ABOUT YOUR CITY?
Haha Karlsruhe is definitely not a city you would normally live in as a 'Social Media Personality'! But it’s my hometown, I grew up here, my whole family lives here and it’s the city I really feel 'home' at. I’ll keep this as my base until I know where I really want to move.

WHAT IS THE BEST STYLE SECRET YOU HAVE EVER RECEIVED?
You look good in what you feel good.

WHICH WOULD YOU RATHER:
Heels or sneakers? Sneakers
Dress/skirt or suit/pants? Dress/skirt
Stainless steel or leather strap? Stainless steel
Rose gold, gold or silver? Silver

WHAT MAKES YOU SHINE IN LIFE?
Your energy and inner strength.

PAMELA’S FAVOURITE CLUSE FOR CASUAL VIBES

PAMELA’S FAVOURITE CLUSE FOR WORKING IT

PAMELA’S FAVOURITE CLUSE FOR EVENING ELEGANCE